With the ever-growing popularity of Facebook, Instagram, Twitter and more, social media has become a key influencer for all types of things, especially purchasing decisions. When looking for quality products or services, people jump online and seek help from friends, peers and trusted resources. Used correctly, you can get in on the conversation and generate a level of trust and influence that leads straight to sales. Follow these simple steps and socialize your way to sales.
Appeal to a Bigger Audience
In a word, it’s huge, which means you can reach a lol of new customers and grow a following. Build your reputation and increase your influence.
Be Real, In Real Time
Have an offer, some seasonal advice, or a new employee? Share it in real time so people know you’re an active business.
Listen and Learn
Facebook is a conversation. Use it to hear from customers, good or bad, respond and make your business better.
It’s easier to "show-and-tell" a customer how to check her brake pad than explain it. Earn some respect by letting people get to know how credible you are.
Broaden Your Online Presence
Being part of the YouTube community is one more way to increase your visibility online.
Letting your customers see the most real version of you on screen gives them a better idea of the real you, before they come in. No need to hire an expensive video production crew. All you need is a smartphone and you’re ready to get started.
Converse and Convert
Find out what customers are interested in, like, dislike and want. Start selling early on, better informed.
Show Some Personality
Engage with people one-on-one and show them who you are and what you have to offer. Be the authentic you.
Embrace the Immediacy
You’ll know quickly if that offer is appealing, or if your workers did a good job. Listen. You will learn something.
Whenever you have something interesting to share, post it and let customers get a glimpse of your shop.
Stay Fresh in Their Minds
"Out of sight, out of mind" is true. Maintain an active presence so they’ll think of you first when they need repair or maintenance work done.
Have Some Fun
People like doing business with people they know, and like. Make a relationship before you make a sale.
Talk to Women
Given its popularity among women, Pinterest is a great way to appeal to those who are often left with the task of maintaining the family car.
Educate Potential Customers
Pin helpful tips on routine maintenance or minor repairs, new merchandise or when a car ‘doesn’t need’ a fix. Build trust.
Get Pinning – Get Followed
If you can open a browser you can build a Pinterest board and start building a loyal following.
Increase Your Credibility
Rub shoulders with other pro’s and potential customers. Get to know new people and expand your sphere of influence as the go-to shop in your area.
With nearly 9,000 small business groups, the site makes it easy to reach out to other business owners for help.
Keep Getting Smarter
Keep an eye on what the competition is doing, as well as other smart businesses.